AMC Charge
September 28, 2009
The charge of the Admission and Marketing Committee is to provide the Director of Admission and the Head of School with counsel and ideas and to support the research, development, and maintenance of a comprehensive Strategic Enrollment Plan. The Strategic Enrollment Plan, which may inform school policy decisions for the approval of the Head of School and/or the Board of Trustees will include, but not be limited to:
- The establishment of enrollment goals based upon a yet-to-be determined policy about school size, forecast models, research about current demographic and economic conditions, in collaboration with the Director of Finance and the Finance Committee
- Admission and recruitment strategies
- Retention and re-enrollment goals and strategies
- Employment of tuition and financial aid incentives to enhance cash flow and diversity
In addition, the charge of the Admission and Marketing Committee is to provide the communications staff and administrative team with counsel and ideas for:
- Accomplishing the strategic plan initiatives assigned to the committee and these groups
- Effectively and creatively communicating with the school’s internal and external constituencies in promotion and articulation of Berkshire Country Day School’s mission, program, and strategic plan, including the plan for the school’s website
