Admission Marketing Committee

Dear Committee Members:

Jenny, Amy, and I conducted a planning retreat two weeks ago to get a jump start on our admission marketing efforts and initiatives for next year, and in support our long range admission goal of 260 students. Under separate cover I will send you a draft PDF of our work to date, which primarily focuses on our overall marketing structure (target markets, brand, key messages, etc.) and sets the stage for our best thinking on initiatives to support Retention and Recruitment. As a member of AMC we would love your input and involvement in this planning process. Our goal is to have a preliminary draft to review with the Admin Team the second week in July during our retreat, and then a final draft in place by the end of July. As we look to shift our marketing efforts more in line with a traditional admission cycle, many of our initiatives will need to be worked on over the summer.

We would like to hold a meeting on Monday, June 7 at 1:00 p.m. if you are able to make it. At this meeting, we would love your input on initiatives we could consider under both retention and recruitment. We have stated several goals under each and now need to slot initiatives to meet these goals. Many initiatives will come from the projects we started this year (1:1 campaign, information booths at Community events, referral program, etc.) but you may have other ideas, as well as ideas on what we can do to make what we are doing better.

Please let me know if you are able to meet on Monday at 1:00 p.m. in my office. If you are unable to attend, please let me know if you have ideas
you would like presented at that meeting. Thank you for your support in this important planning phase – I look forward to hearing back from you as to your availability to meet on Monday.

Regards, Maxine