Admission Marketing Committee

Thanks to all of you for your work and terrific ideas doing the past school year. I believe our administrative marketing and admissions staff made great strides forward this year in shifting our focus from “admissions” to “recruiting and admissions.” I believe this committee was a major contributor to that shift.

As we look ahead to next year I want to leave you with one thought: What can we do to make it possible to dramatically increase the number of preschool prospects we bring in to Admissions. It seems that if we focus on pre-k and kindergarten, we will be obtaining children who are entering school for the first time rather than attempting to search out parents unsatisfied with their present situation at an older age. If we succeed, chances are good we will be obtaining students for the long haul, since once they’ve started at BCD our retention is excellent.

What do we need to do to compete for these young entry-level students? Is our program not right? Are we too expensive? Is our marketing message not on target? Are our facilities below par?

We need some research to find the reasons and then we need to act with some strategies. When parents seek alternatives at a higher grade level we seem to be very competitive. We must do a better job with our “freshman” class. We can’t drop the ball on what we’re currently doing. For the most part it seems to be working. But I believe we must pay attention on improving recruiting at the entry level.

Please give this some thought over the summer, talk to other parents for ideas and we’ll start with this in the fall.

Thanks again; have a great summer.

Dave